I love the creative process and today I’m going to share the development stages I went through while designing the logo for a science-fiction bookshop. Think Forbidden Planet or something similar. If you haven’t seen the first part of this post go here. Where I explain how I started working on this brand identity by creating a recognisable shape to act as a logo. BRANDING A SCIENCE-FICTION BOOKSHOP Along with creating the logo for my science-fiction bookshop. I had to show how it would be displayed on various marketing materials. So I used graphicburger to place the logo on various sign and bag mockups. But I also wanted to design items that you…

Our final project was a self directed project, basically we could do whatever we wanted. I decided to design a bookshop logo along with other branded items. This was because out of all the projects we did over the year. I found the corporate identity ones to be most enjoyable. Also books. RESEARCHING LOGOS One thing I really wanted to learn from this project was if bookshops really needed a book in their logo. Almost all independent bookshops have some sort of book or page motif. But when you look at the larger bookshops (Waterstones, Foyles, Borders etc) they don’t. These larger bookshops don’t have a logo at all. Their ‘logo’ is just the…